Katerine Castro Barrios

6 years in social media analyst and social media listening. / I apply a mixed-method approach to social media and social listening research, combining quantitative analysis of conversation volume, engagement, sentiment and audience trends with qualitative analysis of recurring themes, consumer needs and emerging topics. I monitor relevant keywords, brands, competitors and industry conversations across social platforms, then segment findings by topic, sentiment and audience signals to identify patterns, opportunities and potential risks. Insights are validated against multiple sources where possible and translated into actionable market and consumer insights.